On, August 19th, our consultant Sebastian Ellis attended a London Data Science meetup, which featured an epic talk from Alan Rutter, Journalist and Data Visualisation Specialist.
The talk, which covered an audience-centred approach to visualising data, showed a variety of techniques for communicating data-driven stories effectively.
Alan took his own audience on a three-stage journey, which started with understanding who we deliver the data to and putting it into an easy to understand format.
He outlined that users delivering data should tell a larger story, and not just focus on the detail but he made it clear that one wouldn’t work without the other.
if we use the example of the weather app on your phone. It gives you as much as it needs to without being overwhelming. However, if you were to turn it into a visual a meteorologist would use, that would be absolutely frightening to me and I wouldn’t know what to do with it, despite their being more detail.
After an hour of insightful visuals, followed a Q&A session with the audience, as well as an opportunity for networking.