Kristie Craft

Kristie Craft

Associate Consultant 0203 854 2602
LinkedIn Profile

Born and raised in Zimbabwe and having a keen interest in travel, I spent a year travelling far reaching countries and ended up spending a period of time teaching in mainland China.  

After completing my design degree in Cape Town in 2017, I decided to move to London in pursuit of my next adventure. 

I have always been a creative soul and am getting the opportunity to explore that at Orbis, specialising in UX/UI recruitment, across London and the New York. 

I spend most of my time off venturing around the city, trying new restaurants, or planning my next adventure over a glass of wine.  


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Posted about 4 hours ago

Senior UX Researcher

New York , United States

Senior User Experience Researcher - Global Information and technology company! The UX Research team answers the driving questions posed by our designers and product teams. We evaluate early stage concepts to help establish direction and assess the effectiveness of products as they are being adopted. As practice experts, we mentor UX designers in their research efforts. We evangelize the value of UX research and thoughtful design through session observations, presentations and lab tours, and outreach to the larger UX community. Our mission is to make the complex, simple. The role: UX Researchers are responsible for leading qualitative user research initiatives that inform critical decisions for current and future products. They work closely with cross-product teams to design and execute exploratory field studies with users and subject-matter experts. They plan, recruit for, and conduct usability analyses in our state-of-the-art usability lab, in the field, or using remote tools. They draw upon years of experience conducting user research and their knowledge of design principles to conduct various types of usability inspections -- identifying key issues that are likely to arise within and across our products. Desired: Work collaboratively with project stakeholders (product managers, interaction and visual designers, engineers, sales) to define research goals and create research plans Conduct client-site, lab-based, guerilla-style, or remote interviews Conduct usability inspection methods (heuristic evaluations, cognitive walkthroughs, etc.) on various products Conduct online research (surveys, card sorts, tree tests, remote usability tests, etc.) Review usage statistics to inform qualitative research Required: Demonstrated ability to design and execute exploratory field studies, usability inspections, and lab studies 5+ years of experience in user experience research in an business setting Superior verbal and written presentation skills to communicate clear, concise findings and actionable recommendations to designers, engineers, project managers, and executives. Working knowledge of recording / logging tools such as Ovo Studios, Morae, Camtasia, etc. B.S. in Human-Computer Interaction, Human Factors, Interaction Design, Cognitive Psychology, Cognitive Science, or related field is preferred; M.S. or Ph.D. is highly desired. Flexibility to travel (10%), including internationally Portfolio: Please note that our application requires a portfolio submission. Make sure to provide us with a link to your portfolio or a pdf when you apply. Your portfolio should include deliverables that display your mastery of methodologies. Ideally you would have something to show how you helped conceive a product or service (Persona, User Journey, Workflow Diagram, etc.) and something to show how you conducted an evaluation (Usability report, Heuristic Review, etc.). We are as interested in seeing details about your process (ex: research plan, discussion guide) as we are in seeing the quality of your reporting. Additional value: Experience with statistical analysis, including large scale usability studies Familiarity working in financial domains Experience evaluating platform-level functionality (such as operating system features and user interface toolkits) is a plus Knowledge of eye-tracking methods

Posted about 4 hours ago

Senior Interaction Designer

New York , United States

Senior Interaction Designer - Global Information and technology company! They transform complex data and work processes into products that are indispensable to our users. Their UX, Product and Technology teams are committed to creating valuable and meaningful user experiences for our customers They are currently looking for a Senior Interaction Designer with experience designing complex transactional systems into intuitive and valuable products. The role: This position requires a strong foundation in user centered design methods and the ability to communicate design decisions effectively to senior stakeholders and team members alike. Designers are involved in all aspects of the design process from context-based research to story-boarding and presenting to internal clients. Success depends on close collaboration and partnerships with end-users and subject matter experts, as well as product and technology counterparts. This position will take ownership of a domain to envision and craft conceptual frameworks, interaction design and the overall user experience of new products and major enhancements. Interaction Designers form a core team that is responsible for the highest impact business and platform products. This position is for a thoughtful designer with a passion for making complex data and workflow problems simpler. This individual thrives in a highly collaborative and cross-disciplinary team environment. We offer the unique opportunity to help shape the most ubiquitous and influential software product in the financial space. Qualifications: Undergraduate or Graduate Degree in HCI, Interaction Design, Information Architecture, Visual Communication, or any design-related field. 5 + years of experience designing transactional or highly interactive user interfaces. Experience in several of the following: designing complex user workflows, decision-support systems, large data set visualisations and framework-level interactions, information architecture, graphic/visual design, usability research/analysis. Track record of applying common User-Centred Design practices and tools to solve tough design problems. Knowledge of the software development lifecycle and its varying methodologies Experience in project management a plus. Experience on institutional finance projects involving transactional interfaces is a huge plus. Portfolio advice: Your representative projects may include, but should not be limited to: research, personas, sketches, site maps, task flows, wireframes, storyboards, etc. We are, however, most interested in seeing detailed wireframes (preferably a deck) illustrating a step-by-step user workflow for complex transactional interfaces. An ideal project to showcase for us would have an intricate user interface that you can use to explain your detailed design decisions. Please include two (2) projects where you can give us a "deep-dive" into your design process. If you are feel you posses the right skills and abilities, please apply to this advert and get introduced to the role by having a discussion with one of our digital consultants. Please also provide us with a link and include it in your application.

Posted 7 days ago

Lead Product Designer

30-31 Haymarket, London SW1Y 4EX, United States

Lead Product Designer - Multinational Financial Institute! Don’t just have a great idea, build it. Overview: A multinational financial institution is looking for a talented and passionate individual to join our team in London within their mobile team. The successful candidate will work with product owners & engineers in the ideation and development of mobile products and services. The Global Mobile team is responsible for the product strategy, UX/UI and delivery of mobile apps for card members globally. This includes the Mobile app available on iOS and Android in over 20 markets. Our team is a combination of high-performing design & product teams who are responsible for the definition and delivery of features in the App – used by millions of Cardmembers around the world. As a Lead Product Designer on the Mobile team, you will be responsible for running a growing team of Product Designers in our London office. In this role you will primarily lead the creative thought process and management of the pod structure and light operations. You will also be responsible for delivering user-based outcomes around a single theme in our product portfolio as well as the personal and career development of Product Designers. Core Responsibilities of a Lead Designer: Oversees day-to-day of 1 Product Designer Leads Design Pod stand-ups with Design Manager Leads collaborative work sessions with Product Owners, Engineers, Business, Legal/Compliance, and other stakeholders Provides mentorship and guidance to direct reports Works with Product Director and Product Owners to refine outcomes for new projects Works with Design Manager to establish roadmaps and milestones for all new projects Works with Design Director to define strategic goals for all projects, and ensure projects are tracking towards team goals Works with other Lead Designers and Creative Director to review quality and consistency of team’s designs Skills: Mastery in one, excellence in at least one and competency in the remaining: Service Design / Design Thinking UX / Interaction Design UI / Visual Design Leadership / Management Communication and Collaboration with Product, Engineering, Business peers and other Stakeholders Proven track record of success in several shipped products as measured by Design Team Goals (as opposed to Product Goals) Please get intouch if you are interested in hearing more.

Posted 21 days ago

Senior UX Designer



The Sportsbook Product team is looking for a Senior UX Designer to help with the continuous measurement and analysis of product performance and user experience. Using Google Analytics and potentially other technical tools, the successful candidate will work closely with Product and UX/UI specialists to support evidence based decision-making approach to creating and optimising user-centric solutions. The Senior UX Designer will have a direct reporting line to the Department Head of UX and UI and work under the overall direction of the Group’s Director of Sportsbook Product. Key Responsibilities Work closely with the Department Head of UX and UI, UX/UI specialists, and Product stakeholders to help identify KPIs to measure product performance and track user behaviour online Work closely with UI Developers to ensure that the Sportsbook website is appropriately tagged in Google Analytics QA existing and new tracking implementations to determine and correct any data quality issues Perform complex analysis on large data sets using appropriate data analysis techniques and tools with a strong focus on quality and accuracy Analyse relevant customer data to help identify improvement opportunities; turn data into actionable insights Collaborate with UX Designers to capture gaps in knowledge about our users and help identify research opportunities to fill those gaps Build and maintain different reporting tools, such as dashboards and reports, to share user behaviour information with stakeholders Channel team knowledge, passion and values Skills and Capabilities Essential Highly experienced in Data Analytics and Web Behaviour, preferably in a high traffic environment Extensive experience with Google Analytics Experience working with Excel, SQL, or similar for data analytics Analytical and empirical approach to problem solving; meticulous attention to detail as well as grasp of the “big picture” Experience using customer behaviour tools Good knowledge of user-centred design principles, information and visual design best practices, including web standards and accessibility Understanding target audiences' needs, motivations, and goals Experience creating customer journey maps, personas etc. Excellent written and verbal communication skills (required to effectively convey ideas and explain rationale behind concepts/ solutions/ recommendations) Relevant work experience is required with a strong, up to date portfolio showcasing Web Behaviour analysis Experience with Tableau or similar Exposure to HTML and CSS Company Values Focus on the customer Work as a team Strive for excellence Have courage Show passion

Posted about 2 months ago

Visual Designer - Bloomberg

New York, United States

Senior Visual Designer - Global Information and technology company! The company's visual brand breaks ranks with traditional financial services companies; by being smart, bold, dynamic, and unapologetic; and by making complex user workflows a clear and engaging experience. The company’s Financial Products UX team is hiring a senior Visual Designer to help drive the strategic design direction for current and future desktop application products. The role: The Visual Design team is all-hands-on-deck, flexibly flipping between working on very granular UI details to large-scale application design. You will iterate on out-of-the-box solutions and tackle complex hierarchical problems in the financial arena that involve large data sets and intricate workflows. Projects range widely from establishing iconography to designing applications, widgets, or UI framework elements. You will collaborate closely with a multi-disciplinary team of visual designers, interaction designers, product owners, and engineers to push new functionality to clients. Required: 5+ years of experience designing and implementing desktop application UIs, or rich web-based application UIs A proven understanding of visual design and UCD principles via a portfolio A proven track record in producing exciting, innovative visuals for modern desktop software applications or web based products BFA/MFA or BA/MA in Communication Design, Graphic Design, Information Design, Interaction Design, Interactive or Multimedia Design or professional experience is strongly preferred Demonstrated fluency with the Adobe Creative suite with a concentration in Photoshop, Illustrator, and InDesign Familiarity with Sketch, OmniGraffle, HTML 5/CSS3/JavaScript, and Jira Desired: As the ideal candidate, you should have excellent analytical skills, the ability to understand constraints, pride in pixel precision, and concrete typographic skills. In addition to visual design principles, you should be familiar with UCD and agile methodologies. If you are feel you posses the right skills and abilities, please apply to this advert and get introduced to the role by having a discussion with one of our digital consultants.

Posted 4 months ago

Head of Service Design



Customer Journey Manager / Service Design Lead A core part of our digital strategy and a key strategic priority for the group is transforming the way our customers interact with us. This involves a significant investment in developing world-class, customer-centric products and services. In Customer Journey Transformation, we are adopting a zero-based design approach to developing digitally-enabled, end to-end customer journeys that genuinely improve the lives of our customers. As a Customer Journey Design Manager, you will play a key role in transforming the customer journeys. You will help define the transformed customer journey and be responsible for translating the vision into an actionable business case and delivery plan either within cross transformation team or within a specific journey. You will lead the translation of the future vision into specific features which will then be built in an agile way. You will also help prepare strategic communications for the bank’s most senior audiences. This role presents you with an opportunity to continually challenge the business to be innovative and take a customer-centric design approach to traditional programme disciplines such as operational excellence, business architecture and industrialisation, and technology. Your remit will include: • Influence and collaborate with cross discipline design teams to create end-to-end customer centric designs incorporating systems thinking, customer experience, and service design, operating model and commercial analysis – to drive significant change to the end user experience. • Use industry knowledge and customer drivers to research and develop key ‘points of view’ and make recommendations of how to develop our propositional, business, process and technical capabilities. • Continually challenge the business to drive for innovation; “think out of the box” and be industry leading in design. • Support Head of Customer Journey Design to work with executive members to forge understanding of commercial decisions/impacts at stake. • Work with business stakeholders to quickly resolve business design and delivery issues and support/drive escalations where required to protect best in class design whilst enabling rapid delivery. • Conduct analyses required and problem solve with the team on specific delivery, design and strategic issues. • Support programme business analysis and systems thinking by preparing and reviewing ‘thought observations’, process/system maps, data analysis and research findings. We will encourage you to foster knowledge-sharing to provide solution complex/ significant specialist issues/problems where no precedent may exist and coach the team to adopt new ways of working to help drive change in the banks change model. The successful candidate will ideally hail from a top tier consulting firm (i.e. Associate/Engagement Manager level) or senior strategic design role with a large scale digital transformation within a large corporate environment. You will also be able to evidence your subject matter expertise of the marketplace, products, distribution and innovation trends in banking and digital. In return for your digital expertise you'll benefit from our competitive and tailored remuneration package, establish your profile quickly at the highest levels, through access to the groups most senior decision makers. And be at the forefront of changing the way banking works and be empowered to drive this change. We’re also one of the first major employers to offer flexible working to all its employees - understanding the importance of good work-life balance. Offering atleast one day remote work!

Posted 4 months ago

Mid-Weight UX Designer



Mid-Weight UX Designer Job Purpose The newly formed Group CX/Product Experience team is looking for a UX/Interaction Designer. The role will be integral to the customer centric design process the team adopts today, as well as contributing to the continued growth and company awareness of UCD. This is an exciting role where the successful candidate will have the opportunity to work on innovating new experiences across all channels. Key Responsibilities • Work with UX Researchers to use insights to inform design decisions; • Work collaboratively with stakeholders in Product, Marketing, Dev and other departments designing solutions which meet customer needs and business goals; • Work on a number of different projects touching various products and platforms (including native apps and responsive sites); • Together with visual designers, deliver first class cross channel solutions for customers and communicate designs through sketches, customer journeys, flows, prototypes and wireframes gathering feedback and input from other teams; • Work with wider UX team to shape how work is delivered; • Prototype lo and hi fidelity solutions for testing; • Work closely with stakeholders and champion the customer in all product design activities – running workshops when needed to help gather requirements; • Make use of personas, data and insights to address customer painpoints to remove friction from existing experiences; • Work closely with visual designers to ensure customer sentiment is captured within the designs. • Involve and collaborate with technical teams Skills and Capabilities Essential • Comprehensive understanding of user centred design; • Experience being an integral part of a UX team preferably from an in house environment; • Be an effective communicator and willing team player; • Experience designing solutions for all channels (Responsive & Native); • Well versed in tools used for sketching, wireframing & prototyping solutions for cross channel demonstration and testing. Desirable • 2+ years as a UX/Interaction Designer • Degree in HCI or equivalent work experience; • Previous experience in the gaming/sports betting industry a benefit Our values • Focus on the customer • Work as a team • Strive for excellence • Have courage • Show passion

Posted 4 months ago

Lead Experience Designer



A dynamic and growing strategy and design-led consultancy with a reputation for solving complex challenges is looking for a Lead UX/UI Designer, with a strong foundation in User Experience, Interaction and Digital Product design, a good eye for visual aesthetics, and ideally expertise in Service design. Working within a strong team of designers, solving complex problems.. The Opportunity We are looking for a talented and passionate UX/UI designer with a strong foundation in User Experience, Interaction and Digital Product design, a good eye for visual aesthetics, and ideally expertise in Service design. This is a great role for an energetic, confident and bold person with experience in exploring digital propositions and designing complex products, including information design and data visualisation. Someone who can push boundaries and take risks, supported by solid thinking and rationale. You will need to be a conceptual thinker who can approach a client brief holistically, looking at the bigger picture and questioning to uncover the real opportunity and proposition; bringing your ideas to life through story telling and prototyping, turning them into pixel-perfect digital solutions. As a design consultancy we expect everyone in the team to work closely with clients, to be able to clearly articulate your ideas with passion and conviction, displaying confidence in explaining and defending the underlying thinking behind your work. The Person At least 5 years experience of UX/UI design A strong portfolio featuring examples of outstanding design work, one that demonstrates an ability to create simple solutions to complex problems, and interfaces that are intuitive, beautiful and user-friendly Explore concepts, shape design solutions and rapidly visualise a proposition, through sketching and prototyping Expertise in service design, shaping at the broader operational and business value contexts that complement a digital proposition Have a strong focus on quality and timely delivery Can articulate your ideas across multiple audiences from product teams and senior stakeholders to technical architects and developers you