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Marketing Consultant - Leading Financial Institution

  • location

    London, England

  • sector:

    Fintech

  • job type:

    Contract

  • salary:

    £4000 - £5000 per day

  • Contact:

    Ciara Pimley

  • Email:

    ciara.pimley@orbisconsultants.com

  • job ref:

    BBBH3367_1556127582

  • published:

    8 months ago

  • expiry date:

    2019-05-24


Key Responsibilities

  • Develop an understanding of the relevant financial products to develop strategic marketing plans.
  • Identifying the product positioning and marketing needs for campaigns and develop campaigns to fit these needs.
  • Engaging directly with customers, prospects and influencers to research, test and evolve the marketing message.
  • Monitoring of the competitive marketing landscape.
  • Defining the segmentation of target customers and prospects, and tailoring marketing content to specific segments.
  • Identifying and developing channels for product marketing such as industry groups and associations, conferences, buyer groups etc.
  • Working with integrated marketing team to ensure campaigns are created, executed and measured against pre-defined goals and in alignment with business/sales goals.
  • Creating and maintain quarterly metric reports and bi-annual strategy documents.
  • Budget management for marketing of business lines.
  • The role requires experienced application of the following tactics and channels: online advertising; website management; direct marketing; industry events/tradeshows; content development; marketing collateral; education material, and social media.

Key Skills and Experience

  • Considerable marketing experience with exposure to the finance industry is
  • An understanding of derivative markets and/or post-trade services/risk management is preferable.
  • Comfortable in a global, matrixed organisation and working in cross functional teams.
  • Experience in analysing and presenting marketing performance data to improve marketing performance and approach
  • Outstanding organisational, interpersonal and relationship building skills
  • Extensive practice in implementing digital marketing programs leveraging the latest technologies, media and marketing automation tools to develop effective communication with targeted clients
  • Strong ability to partner and maintain positive working relationships across internal teams and external customers/agencies/vendors.
  • Proactively offers solutions, promotes and sell ideas persuasively, projects a positive professional image.
  • Proficient in Microsoft Word, Excel, and PowerPoint.
  • Working knowledge of Pardot, Salesforce and Google Analytics.